KT Olympic Marketing
Master Agency

曾担任韩国电信(Korea Telecom)平昌 2018
奥运会赞助项目的主要广告代理方, 为初次
赞助奥运项目的客户提供战略及咨询服务,
方案在本土和全球其他赞助商中脱颖而出,
最终为客户赢得赞助商的合作机会。

PyeongChang Winter Olympic Games Official telecom partner KT approached us to be their master agency to solidify their position as the leader in 5G technology utilizing Olympic marketing.

从为期两年的奥运运动战略计划开始,我们与IOC(国际奥组委)/POCOG沟通协调,谈判及获审授权活动以及营销激活来支持KT。因此我们在韩国电信领域5G的TOM(Top OF Mind)排名第一,营销效果超过10亿美元。

Starting with a 2 year strategy plan, we supported KT with IOC/POCOG communication, marketing rights negotiations and approvals, and marketing activation. We achieved 1st in TOM(Top Of Mind) for 5G in the telecommunication category and over a billion dollars worth of marketing effectiveness.

奥运会火炬传递
Torch relay

全球首个使用5G技术的特殊火炬接力(无人机、自主车辆、MR)

World's first special torch relay using 5G technology (drone, autonomous vehicles, MR)

开幕仪式
Opening ceremony

使用5G技术执行开幕式放飞和平鸽场景,全球观众超过2亿

Executed opening ceremony peace doves scene using 5G technology with over 200M viewers worldwide  

案例展示
Showcasing

通过体验活动展示,运营了全球第一个5G技术展馆。

Operated pavillion that showcased world's first 5G technology through experiential activities

直播现场
Livesite

在首尔光化门运营体验奥运文化与5G技术的空间

Operated experiential culture space at Gwanghwamoon to experience 5G technologyh and the Olympic Games

KT Olympic
Marketing
Master Agency

曾担任韩国电信(Korea Telecom)平昌2018奥运会赞助项目的主要广告代理方,
为初次赞助奥运项目的客户提供战略及咨询服务,
方案在本土和全球其他赞助商中脱颖而出,最终为客户赢得赞助商的合作机会。

PyeongChang Winter Olympic Games Official telecom partner KT approached us to be their master agency to solidify their position as the leader in 5G technology utilizing Olympic marketing.

从为期两年的奥运运动战略计划开始,我们与IOC(国际奥组委)/POCOG沟通协调,谈判及获审授权活动以及营销激活来支持KT。因此我们在韩国电信领域5G的TOM(Top OF Mind)排名第一,营销效果超过10亿美元。

Starting with a 2 year strategy plan, we supported KT with IOC/POCOG communication, marketing rights negotiations and approvals, and marketing activation. We achieved 1st in TOM(Top Of Mind) for 5G in the telecommunication category and over a billion dollars worth of marketing effectiveness.

奥运会火炬传递
Torch relay

全球首个使用5G技术的特殊火炬接力(无人机、自主车辆、MR)

World's first special torch relay using 5G technology (drone, autonomous vehicles, MR)

开幕仪式
Opening ceremony

使用5G技术执行开幕式放飞和平鸽场景,全球观众超过2亿

Executed opening ceremony peace doves scene using 5G technology with over 200M viewers worldwide 

案例展示
Showcasing

通过体验活动展示,运营了全球第一个5G技术展馆。

Operated pavillion that showcased world's first 5G technology through experiential activities

直播现场
Livesite

在首尔光化门运营体验奥运文化与5G技术的空间

Operated experiential culture space at Gwanghwamoon to experience 5G technologyh and the Olympic Games


    

WAGTI China Limitied © WAGTI  All rights reserved.
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WAGTI China Limitied © WAGTI  All rights reserved.
京ICP备19031062号-2