扩大了The North Face户外服装第一品
We were tapped by The North Face to create an experience that extended its No.1 outdoor brand presence and to share the joys of winter outdoor activities to consumers through Olympic marketing activities. We provided campaign strategy, IOC/POCOG communication and approvals, giveaway planning & production, and pavilion activation.
The North Face 展馆是参观人数最多的地方，有超过23万的游客，而该品牌在奥运会赞助商TOM测量方面排名第一。
The North Face showcase pavilion was the most visited site with over 230 thousand visitors, while the brand was ranked 1st amongnst Olympic sponsors regarding TOM measurement.