LEADERSHIP

LEADERSHIP

Hoon Kang

姜政勋 CEO / CCO

曾担任总负责人并带领三星电子全球体育营销部门长达10年以上(切尔西足球俱乐部、三星Galaxy 11世界杯活动、国际田联(IAAF) 、电竞俱乐部以及女子高尔夫职业巡回赛(LPGA)、亚运会、世界电子竞技大赛、非洲冠军联赛(CAF)、亚洲冠军联赛(AFC) ),拥有丰富多元的全球体育资源网络。曾负责大部分三星电子全球体育营销项目的合同谈判及项目执行,并全权负责过都灵2006奥运会、北京2008奥运会、温哥华2010奥运会和索契2014奥运会营销项目。在伦敦2012奥运会时,曾担任驻英三星电子伦敦奥运会专项项目组总负责人,该届奥运会被三星称为最成功的奥运会之一,首次成功策划了B2B奥运营销,从而扩大了奥运营销范围。同时,曾亲自参与策划出备受好评的三星残奥会活动“Sport doesn’t care”与冲浪/自行车活动“We Are Greater Than I”,并多次在戛纳国际广告节获奖。自身兼备了体育运动员经历、体育营销硕士学位(纽约大学)以及全球体育营销经验的姜政勋,心怀打造全球一流的体育营销公司的梦想,于2016年1月创建了WAGTI。


Hoon led Samsung Electronic's global sports marketing division (Chelsea FC, IAAF World Championships, LPGA, Asian Games, Galaxy11 World Cup campaign, eSports, Africa·Asia Football Association sponsorships, etc.) for over 10 years where he forged his network with the global sports community. He was responsible for most of Samsung Electronic's global sports marketing initiatives from contracts to marketing executions. He led Samsung's '06 Torino, '08 Beijing, '10 Vancouver, '12 London, and '14 Sochi OIympic Games marketing projects. The foremost expert in Olympic marketing in Korea, as head of office for Samsung's '12 London Olympic Games, he created the most successful Olympic marketing program in terms of sales and brand. He has also created Samsung's Paralympic Games campaign "Sport doesn't care". With multiple Cannes Lions under his belt, Hoon has great passion for good content creation. Hoon is the top expert in sports marketing in Korea with experience as an athlete, a master's degree in sports marketing from NYU, and experience in global sports marketing. He founded WAGTI in January of 2016 with a dream to create a world class sports business company.

Hoon Kang 

姜政勋 CEO / CCO

曾担任总负责人并带领三星电子全球体育营销部门长达10年以上(切尔西足球俱乐部、三星Galaxy 11世界杯活动、国际田联(IAAF) 、电竞俱乐部以及女子高尔夫职业巡回赛(LPGA)、亚运会、世界电子竞技大赛、非洲冠军联赛(CAF)、亚洲冠军联赛(AFC) ),拥有丰富多元的全球体育资源网络。曾负责大部分三星电子全球体育营销项目的合同谈判及项目执行,并全权负责过都灵2006奥运会、北京2008奥运会、温哥华2010奥运会和索契2014奥运会营销项目。在伦敦2012奥运会时,曾担任驻英三星电子伦敦奥运会专项项目组总负责人,该届奥运会被三星称为最成功的奥运会之一,首次成功策划了B2B奥运营销,从而扩大了奥运营销范围。同时,曾亲自参与策划出备受好评的三星残奥会活动“Sport doesn’t care”与冲浪/自行车活动“We Are Greater Than I”,并多次在戛纳国际广告节获奖。自身兼备了体育运动员经历、体育营销硕士学位(纽约大学)以及全球体育营销经验的姜政勋,心怀打造全球一流的体育营销公司的梦想,于2016年1月创建了WAGTI。


Hoon led Samsung Electronic's global sports marketing division (Chelsea FC, IAAF World Championships, LPGA, Asian Games, Galaxy11 World Cup campaign, eSports, Africa·Asia Football Association sponsorships, etc.) for over 10 years where he forged his network with the global sports community. He was responsible for most of Samsung Electronic's global sports marketing initiatives from contracts to marketing executions. He led Samsung's '06 Torino, '08 Beijing, '10 Vancouver, '12 London, and '14 Sochi OIympic Games marketing projects. The foremost expert in Olympic marketing in Korea, as head of office for Samsung's '12 London Olympic Games, he created the most successful Olympic marketing program in terms of sales and brand. He has also created Samsung's Paralympic Games campaign "Sport doesn't care". With multiple Cannes Lions under his belt, Hoon has great passion for good content creation. Hoon is the top expert in sports marketing in Korea with experience as an athlete, a master's degree in sports marketing from NYU, and experience in global sports marketing. He founded WAGTI in January of 2016 with a dream to create a world class sports business company.


    

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WAGTI China Limitied © WAGTI  All rights reserved.
京ICP备19031062号-2