OUR VALUES

Synergistic

Respecting each others individualities

 a person who believes that when together,

we can achieve the unthinkable.

Sincere

Alway authentic when

we work, and always

humble to others

Insightful

Maintains professionlism

in what they do, explores

new trends and cultures

Proactive

Puts out the utmost efforts

to find better ways to work,

regardless of rules and

regulations

Positive

With an attitude that nothing is impossible,

seeks ways to make breakthroughs

Hoon Kang

姜政勋 CEO / CCO

曾担任总负责人并带领三星电子全球体育营销部门长达10年以上(切尔西足球俱乐部、三星Galaxy 11世界杯活动、国际田联(IAAF) 、电竞俱乐部以及女子高尔夫职业巡回赛(LPGA)、亚运会、世界电子竞技大赛、非洲冠军联赛(CAF)、亚洲冠军联赛(AFC) ),拥有丰富多元的全球体育资源网络。曾负责大部分三星电子全球体育营销项目的合同谈判及项目执行,并全权负责过都灵2006奥运会、北京2008奥运会、温哥华2010奥运会和索契2014奥运会营销项目。在伦敦2012奥运会时,曾担任驻英三星电子伦敦奥运会专项项目组总负责人,该届奥运会被三星称为最成功的奥运会之一,首次成功策划了B2B奥运营销,从而扩大了奥运营销范围。同时,曾亲自参与策划出备受好评的三星残奥会活动“Sport doesn’t care”与冲浪/自行车活动“We Are Greater Than I”,并多次在戛纳国际广告节获奖。自身兼备了体育运动员经历、体育营销硕士学位(纽约大学)以及全球体育营销经验的姜政勋,心怀打造全球一流的体育营销公司的梦想,于2016年1月创建了WAGTI。


Hoon led Samsung Electronic's global sports marketing division (Chelsea FC, IAAF World Championships, LPGA, Asian Games, Galaxy11 World Cup campaign, eSports, Africa·Asia Football Association sponsorships, etc.) for over 10 years where he forged his network with the global sports community. He was responsible for most of Samsung Electronic's global sports marketing initiatives from contracts to marketing executions. He led Samsung's '06 Torino, '08 Beijing, '10 Vancouver, '12 London, and '14 Sochi OIympic Games marketing projects. The foremost expert in Olympic marketing in Korea, as head of office for Samsung's '12 London Olympic Games, he created the most successful Olympic marketing program in terms of sales and brand. He has also created Samsung's Paralympic Games campaign "Sport doesn't care". With multiple Cannes Lions under his belt, Hoon has great passion for good content creation. Hoon is the top expert in sports marketing in Korea with experience as an athlete, a master's degree in sports marketing from NYU, and experience in global sports marketing. He founded WAGTI in January of 2016 with a dream to create a world class sports business company.

Sun Song

宋寅善 WAGTI CHINA 总经理

/ WAGTI合伙人

曾在三星电子负责全球品牌营销和新产品上市营销业务,是一位资深品牌·产品营销专家。在品牌、营销策略、广告、PR、零售、会展、赞助合作等领域有丰富的专业经验。坚信着多样化使社会发展的她,为了寻找更广阔的多样性,几年前便来到中国拓展中国市场。在韩国最大门户网站NAVER开设专栏,专门介绍中国优秀品牌,打破韩国国人对中国的刻板印象。身为WAGTI创始成员之一的她称道,用有意义的一点一滴填满未知的世界是她的使命。目前,她来到最“热”的中国正在完成这个使命感到无比幸运。冷静判断和直言的个性常被成为“冷酷策略家”,但最常被叫的称呼依然是WAGTIAN的“妈妈”。


Sun Song is a brand·product marketing specialist., cutting her teeth at Samsung Electronics managing global branding and product launches. Impressed by a TV commercial in her teens, she went on to receive a masters degree in advertising in the US and still carries out her dream to become "a marketer that changes the world."

Marcus Seiya Tayui

President of WAGTI China

in alphabetical order

OUR VALUES

Synergistic

尊重个性,相信荟聚则创造卓越。

Insightful

始终专业,并探索新的潮流和文化。

Proactive

积极主动,力求更佳。

Positive

以“无限可能”的态度,探寻突破。

Sincere

真实可靠,待人谦虚诚恳。

Hoon Kang 

姜政勋 CEO / CCO

曾担任总负责人并带领三星电子全球体育营销部门长达10年以上(切尔西足球俱乐部、三星Galaxy 11世界杯活动、国际田联(IAAF) 、电竞俱乐部以及女子高尔夫职业巡回赛(LPGA)、亚运会、世界电子竞技大赛、非洲冠军联赛(CAF)、亚洲冠军联赛(AFC) ),拥有丰富多元的全球体育资源网络。曾负责大部分三星电子全球体育营销项目的合同谈判及项目执行,并全权负责过都灵2006奥运会、北京2008奥运会、温哥华2010奥运会和索契2014奥运会营销项目。在伦敦2012奥运会时,曾担任驻英三星电子伦敦奥运会专项项目组总负责人,该届奥运会被三星称为最成功的奥运会之一,首次成功策划了B2B奥运营销,从而扩大了奥运营销范围。同时,曾亲自参与策划出备受好评的三星残奥会活动“Sport doesn’t care”与冲浪/自行车活动“We Are Greater Than I”,并多次在戛纳国际广告节获奖。自身兼备了体育运动员经历、体育营销硕士学位(纽约大学)以及全球体育营销经验的姜政勋,心怀打造全球一流的体育营销公司的梦想,于2016年1月创建了WAGTI。


Hoon led Samsung Electronic's global sports marketing division (Chelsea FC, IAAF World Championships, LPGA, Asian Games, Galaxy11 World Cup campaign, eSports, Africa·Asia Football Association sponsorships, etc.) for over 10 years where he forged his network with the global sports community. He was responsible for most of Samsung Electronic's global sports marketing initiatives from contracts to marketing executions. He led Samsung's '06 Torino, '08 Beijing, '10 Vancouver, '12 London, and '14 Sochi OIympic Games marketing projects. The foremost expert in Olympic marketing in Korea, as head of office for Samsung's '12 London Olympic Games, he created the most successful Olympic marketing program in terms of sales and brand. He has also created Samsung's Paralympic Games campaign "Sport doesn't care". With multiple Cannes Lions under his belt, Hoon has great passion for good content creation. Hoon is the top expert in sports marketing in Korea with experience as an athlete, a master's degree in sports marketing from NYU, and experience in global sports marketing. He founded WAGTI in January of 2016 with a dream to create a world class sports business company.

Sun Song

宋寅善 WAGTI CHINA 总经理

/ WAGTI合伙人

曾在三星电子负责全球品牌营销和新产品上市营销业务,是一位资深品牌·产品营销专家。在品牌、营销策略、广告、PR、零售、会展、赞助合作等领域有丰富的专业经验。坚信着多样化使社会发展的她,为了寻找更广阔的多样性,几年前便来到中国拓展中国市场。在韩国最大门户网站NAVER开设专栏,专门介绍中国优秀品牌,打破韩国国人对中国的刻板印象。身为WAGTI创始成员之一的她称道,用有意义的一点一滴填满未知的世界是她的使命。目前,她来到最“热”的中国正在完成这个使命感到无比幸运。冷静判断和直言的个性常被成为“冷酷策略家”,但最常被叫的称呼依然是WAGTIAN的“妈妈”。


Sun Song is a brand·product marketing specialist., cutting her teeth at Samsung Electronics managing global branding and product launches. Impressed by a TV commercial in her teens, she went on to receive a masters degree in advertising in the US and still carries out her dream to become "a marketer that changes the world."

Marcus Seiya Tayui

President of WAGTI China

喜欢体育竞赛的Marcus幼年时期经常以各领域的体育选手参与比赛,只要是与体育有关的事情, 他都会非常关心。从耐克日本公司的PM开始, 他进入了体育服装行业。

如今, 作为行业资深的老手, Marcus一方面被经营商业的挑战性所吸引;另一方面, 能够引起变化的定位的魅力再次使他激动且期待


A competitor at heart, Marcus spent his youth developing his athletic talent across myriad disciplines. This lifelong passion for sports served as a beacon in his professional life, guiding him into the sportswear industry where he excelled as product manager for Nike Japan.


As an industry veteran, Marcus is always delving into new business challenges that push his creative boundaries.

In Alphabetical Order


    

WAGTI China Limitied © WAGTI  All rights reserved.
京ICP备19031062号-2

WAGTI China Limitied © WAGTI  All rights reserved.
京ICP备19031062号-2